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Cal Flame Unveils 2012 Product Line at Hearth, Patio & Barbecue Expo
Leading barbecue and hearth manufacturer launches innovative products
at industry tradeshow

Los Angeles, CA—(March 7, 2012) Cal Flame, the industry leader in innovative hearth and barbecue products, is pleased to announce the launch of the new, highly-anticipated 2012 product line at the Hearth, Patio & Barbecue Expo in Atlanta, Georgia.

“The 2012 Cal Flame product line is packed with innovative products for every household and budget,” said Casey Loyd, President of Cal Spas. “We feel the new product line has all the features consumers are looking for in barbecue and hearth products and will contribute to a successful selling season for our dealer network. Dealers were absolutely blown away by our extensive product line and new product offerings, especially the artistic Rings of Fire™ triangle firepit.”

Cal Flame 4-burner porcelian grillHighlights from the latest Cal Flame product launch include the 4-Burner Porcelain BBQ Grill and stainless steel audio panel, which can be mounted to any indoor or outdoor surface and features a marine grade iPod Stereo System. Cal Flame also introduced the Rings of Fire™ Firepit, a “show-stopping” triangle firepit with two standing stainless steel rings that overlap to create a breathtaking vertical “circle of fire”.

The launch of the 2012 Cal Flame product line was perfectly timed for the start of the outdoor products selling season. The Expo took place on March 1-3 at the Georgia World Congress Center in Atlanta, Georgia and was open to members of the hearth, patio and barbecues industry, suppliers, and media..

ABOUT CAL SPAS

Cal Spas® was founded in 1979 as a provider of luxury hot tubs. Today, the celebrated hot tub giant is world renowned as the #1 Global Manufacturer of Home Resort ProductsTM. The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers. The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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MEDIA CONTACT:
Courtney Salas, Public Relations Manager
csalas@calspas.com or (909) 623-8781